品牌方向：现代市场中的传统中医药，既有清新的现代风格，又兼顾传统价值的表达，从而达到吸引大众市场
Chinese Medicine in Modern: The direction is the revamp the popular Chinese medicine"Wai Yuen Tong" to fresh and modern style. It's also have to express the traditional value of unique brand identity.

设计原则：原创性、自然性、革新性、功能性、经济性、美学性、工艺精美、选材考究以及高科技的应用
Good Design:Creativity, originality, innovativeness, usability, economics and aesthetics, workmanship, choice of materials and application of technology

品牌特色：带有金色不锈钢和深木色表面的橙色系，给人一种现代而尊贵的感觉
Brand ID: Orange brand with golden stainess steel and dark timber finishes. It's modern and feel luxury.

室内细节：放置中药的抽屉和展柜，地板上的三角形图案
The key elements such as medicine drawers and showcase
Trangle means yan-yeng and balance

设计风格：折衷主义---传统与现代间的对话
Design Style:Eclecticism between tradition and modern

品牌影响力：带动亚洲市场的年青人尝试中医及接受中医大夫的建议，形成有亚洲特色的生活方式---只有在亚洲才能找到如此精致的中药专卖店
Brand Influence:Attract young people trying Chinese medicine and doctors. Customers have good retail interior, which can not be found outside of Asia.

商业成就：根据店长的回馈，装修后的店提升了40%的销售额 ，并且扩大了客户群，由于新空间的出现，吸引了很多新的客户，使得原有产品在国际中药材市场中获得了新的身分，从而提升了厂家的生产效率
According to the shop manager: Many new customers came to shop because of the new space. It increase 40% of sales account. The new brand is origined for the international Chines medicine market and it increases in production efficiency as well.