主要内容 Main contents：

1 建筑设计市场的昨天，今天和明天（中国传统文化促进会顾问何金宗教授）
Yesterday,Today and Tomorrow of the Architectural Design Market--- Mr.Ho.C.C.

2 中国设计市场脉络诊断---设计市场与营销（范思设计公司)
设计市场的基本概念是：设计类商品进行交换的场所，是商品交换各种关系的总和；设计市场的基本原则是：市场要进行必要的引导，购买者应提供项目预算，设计完成日期，目标客户人群，对环境的基本考量等必要信息，双方必须要合法地完成货币和商品的交换；设计市场的基本内容是：市场必须为消费者提供可用于交换的商品，有到市场寻找商品的消费者，要提供必要的交换方式（程序和手段），衡量尺度及交换规则，要进行必要的项目分析包括技术和社会环境分析，以及经济风险分析等...
Where is the Design Market? (dcb Group)
The Basic Concept of the Design Market: The basic concept,regulation and content of the design market: design market is a place for design product exchange, and a collaboration/combination of all valuable relationship; The Basic Regulations of the Design Market: The basic regulation of the market is to govern the behavious of buyer the and the seller, The buyer of the design services must provide information pertaining to their budget, target date for delivery of services, their target group of people, the information concerning the environment and so on.these people must exchange their money and product legally; The Basic Contents of the Design Market: The market must provide the product for exchange and the consumer who are looking for those products, must provide the way of exchange（Procedure and method), the standard of the measurement,the rules of the exchange, and the basic project analysis, such as technique and society analysis and economical risk analysis...

3 东西方设计文化和营销模式之比较---德国KSP建筑师事务所
国家图书馆新馆的中标单位，一个德国建筑设计公司在中国的生存之道，一个外国建筑师如何在东西方两种不同的文化背景和社会运行体系下，从无所不在的风险中发现机会...
The comparison of the design culture & marketing model of the east and the west(KSP)
The winner of National Library,how does a German architecture firm survive in China? how does a foreign architect to find out the oppotunity from the risks in a different culture background and social system...

4 现场答问 Question Time

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